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LEGO® Super Mario™, an innovative collaboration between LEGO System A/S and Nintendo, was released on July 20, 2020, bringing together the beloved world of LEGO bricks and the iconic Super Mario video game franchise. This unique combination allows fans to create their own interactive levels and embark on exciting adventures with LEGO Mario™.

The LEGO® Super Mario™ experience begins with the LEGO Mario Starter Course, a set that includes the interactive LEGO Mario figure. Equipped with sensors, LCD screens in his eyes, mouth, and belly, and a speaker, LEGO Mario is brought to life through sound effects, music, and expressive animations. The figure is used to navigate through custom-built LEGO courses, collecting virtual coins and interacting with enemies, power-ups, and obstacles just like in the classic video games.

In fact, the Starter Course is just the beginning, as LEGO® Super Mario™ offers a range of expansion sets that allow fans to build and customize their own unique levels. Each expansion set includes new challenges, characters, and features that add depth and variety to the gameplay experience. From fortress battles to lava-filled castles, the possibilities are endless.

Moreover, the digital aspect of LEGO Super Mario is facilitated by the LEGO® Super Mario™ app, available on iOS and Android devices. The app acts as a companion to the physical sets, providing building instructions, inspiration, and interactive features. The app also includes a digital building guide that provides step-by-step instructions and 3D visuals, making it easy for builders of all ages to follow along.

In a word, LEGO® Super Mario™ has successfully combined the creativity and imagination of LEGO bricks with the fun and excitement of the Super Mario franchise. With its unique blend of physical and digital play, this interactive experience offers endless possibilities for fans of all ages, inviting them to embark on their own adventures in the brick world.