APP SHARE

My Bath & Body Works is an app from an aromatherapy brand. The brand’s recent online marketing and discount campaign helped the app climb from outside the top 200 to No. 4 on the list. Shoppers can shop, earn points and view exclusive content on the app. At the same time, in-app wallet provides shoppers with rewards, deals and gift cards.

Then, it is worth mentioning that after launching a series of promotional activities such as a new round of discounts and point deduction, the download volume of the app has ushered in a pick-up. Bath & Body Works user loyalty program, named My Bath & Body Works Rewards user loyalty program, and at the same time released the My Bath & Body Works mobile application to facilitate consumers to shop, earn points and view loyalty members community news.

Last but not least, due to the small-scale test in the early stage of Bath & Body Works, it was found that the consumption amount and retention rate of loyal customers were higher than that of ordinary users. Therefore, Bath & Body Works is determined to develop an app specially for loyal users, so that members of the loyalty program can easily understand brand information, such as earning points for each purchase (1 dollar is equivalent to 10 points), and participating in marketing activities and new product launches in advance. In addition, members can also get an annual birthday gift, early access to product samples and more.